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Articles

Review some of the articles we have written for additional tips on websites, their contents, and how they function efficiently.

FlashWhat is it Good For?If you know your target audience and what the site’s primary and secondary goals are, this decision can be made much easier. Here, we provide a list of only some of the good and bad uses of Flash.Read More	Online CommunitiesBuild CarefullyWhen it comes to web development, there is certainly no shortage of technologies and services that many people feel their website needs, even if (or possibly because) they don't truly understand what they are. One of the biggest ”needs” in recent years is that of community. Read More
Scrolling on the WebUnconscious & Accurate ExplorationAlthough users say they don't like to scroll, their actions in usability tests indicate quite the opposite. While scrolling may not be an activity that users look forward to consciously, "dead ends" as a result of following the wrong path through links are a much greater source of frustration.Read More	Search Engine Optimization (SEO)21st Century Snake OilIn the middle ages they had alchemy. In the 19th century they had snake oil. Today we have Search Engine Optimization (SEO). The latest in miracle cures for what ails your website. SEO is not a short term fix, it is a long term strategy. Read More
Social MediaThe Next Big Thing…Effort.You hear a lot of hype these days about the future of the internet, the future of the species, the future of the future being social media. We did a little research, and after looking at the numbers it seems like the next big thing to fundamentally change your business is…hard work.Read More	Social Media: To Engage or Not To EngageA Simple ChecklistIn 2009 Social Media, or at least the buzz about social media really took off in the popular consciousness and popular media. This month we provide a simple checklist for you to use when assessing your plans for Facebook, Twitter, et al.Read More
TwitterEffort = Authenticity, Persistence and Active EngagementPart 2 of our social media series explores how to make Twitter work for you.Read More	Welcome to the ExitA Look at Link PagesLink pages are lists of links to external sites. We've all seen them: short to long, focused to seemingly random, mundane to cool. But is the link page itself the right way to go, or has the medium evolved beyond these simple lists of links? Read More
Why a Web Strategy Trumps a Web SiteInnovation, Even in Tough Economic TimesWhen you choose to work with GeekPAK you get more than just a website you get a web strategy, you get a web partner and most importanly, you get our Content Management System (CMS).Read More

Blog

A Hammer Is Not A HouseWhy CMS Platform Isn’t What You Think It IsFebruary 16, 2011Potential clients come to us demanding we use technology X. They have had 3 failed attempts using technology X. The design they have, oh, I’m sorry, the template they are using is poorly designed and even more poorly implemented. The most recent “developer” is anxious to get them on to the next developer because they are tired or incapable of making technology X do whatever it is the client is asking.

It’s times like these that I want to ask them, “do you think a hammer is the same thing as a house?”
CMS, CRM, Social CRM...You keep using that word. I do not think it means what you think it meansJanuary 31, 2011At GeekPAK we believe that CMS means: Content Management System. Customer Management System. Communication Management System.

Not 10,000 modules, no spiderweb of plugins, no multiple redundant disorganized, unintegrated systems.

Just managing content simply. Or is that Content Management Simply.
Technology Doesn’t Solve Problems, Experts DoDoes a CMS help your SEO? - Mike Moran’s Article, Our ResponseJanuary 4, 2011In a recent article Mike Moran at Search Engine Guide asks the question “Does a CMS help your SEO?” Of course, our answer and his is yes, it CAN help if it is done right.
Tooting Our Own Horn...Your Brand, Social CMS, Social CRM and Why Integration Matters.December 22, 2010Being a web development company with a specialty in brand development, I guess it’s kind of funny that we don’t spend a lot of time tooting our own horn. Maybe it’s a sense of humility, maybe it’s because we think that people will “get it” when they see it. For whatever reason it just hit me that I should make a quick post that for once illustrates one great example of why the GeekPAK CMS makes so much sense and is such a powerful strategic tool.
Losing Yourself In The Clouds RevisitedIf You Missed The First Article Recent Events Beg Your AttentionDecember 17, 2010In the last few days several events and articles have served to reinforce our concerns with cloud computing. The biggest event being Yahoo’s cancellation of the cloud bookmark site Delicious. If you haven’t read the last article we posted on cloud computing, in a nutshell we advised to do so cautiously, to consider who controls your data, consider the impact on your brand and be sure to have a backup plan.
Flock ChromeWorth the Wait, Definitely the Most Social Way to BrowseDecember 2, 2010As we noted on facebook and twitter, the Mac version of the new Flock web browser came out this week. This new version transitions from mozilla underpinnings to use the new faster more modern webkit / chrome foundation.

In short, after two days of solid use all we can say is that the new Flock has all of the same great features as before, however the new Flock is significantly faster to load, faster to use and in spite of being an early release, seems more stable
Build Your Business On A Foundation, Not A FadOpen Standards vs. Proprietary Buzzword TechnologiesNovember 16, 2010We read an article today on the bickering and squabbling between Facebook and Google over who controls your data. This reminded us of an issue we’ve been meaning to raise for quite a while, standards vs. buzzwords.
Google Analytics: A Bit Of A MisnomerYou Get What You Pay ForOctober 29, 2010If you’ve ever looked at your Google Analytics data and felt like something was a little wrong, you’ve never been more right. We took a look at Google Analytics data and compared it to two server based statistics packages and found Google’s numbers to be almost entirely inaccurate.
WordPress EconomicsFor Professionals, A Penny Wise and A Pound FoolishOctober 26, 2010If you have very basic needs and you don’t need anything special, WordPress is a great value. However, if you are a professional or if you are a business and you need to produce a professional website, then you are less likely to get away with the $0 WordPress price tag.
Twitter StatisticsBeing Information Driven: Understanding the Meaning of DataOctober 18, 2010More than any other data type, Twitter statistics should be viewed with extreme caution. There are many factors that contribute to the questionable reliability of Twitter metrics. Social media, more than any other marketing tool you use, should be seen from a perspective of goals and conversion rates.
eBlast StatisticsBeing Information Driven: Understanding the Meaning of DataOctober 12, 2010Eblast statistics just like web statistics take on more value over time. However, because you are sending email to specific users, you can know a lot more about who looked, who clicked, and who ultimately performed the actions you wanted them to.
Web StatisticsBeing Information Driven: Understanding the Meaning of DataOctober 5, 2010The single most important thing to understand with web statistics is the idea of longitudinal data. No metric at any point in time has a particularly identifiable value. However, over time the longitudinal trends can begin to tell you things about how your website and your efforts to promote your website are performing.
Data Driven Organizations...Should Focus On Being Information DrivenOctober 4, 2010The goal of being data driven isn’t about the data, it’s about the information. It’s a fundamental and basic point, but so many people lose the forest for the trees when it comes to being data driven.
Losing Yourself In The CloudsBuzzword Alert: Cloud ComputingAugust 9, 2010The cloud can be a powerful ally for your business, but before you invest valuable time in services you can’t control, think about what it will do to your business, your brand, and your audience. If it’s not mission critical the cloud could be a valuable test environment, but ask yourself the question is the cloud working for you or are you working for the cloud?